DO YOU WANT MORE WEB TRAFFIC!?
The traffic which leads to filling your inbound sales funnel. This guide is designed to explain all major aspects of SEO, from finding the terms and phrases which may generate qualified traffic to your website to making your site friendly to look engines, to creating links, and to plug the unique value of your site.
In this present scenario, I’m pretty much sure most of the business people are going to be having transparent precise knowledge about SEO, but the world of program optimization is complex and ever-changing, So there are still some business people who don’t have this clear graph in their minds.
Do you want to achieve good positions in organic search results for your SEO 2020?
During this pandamic, it is the most effective time to define the SEO strategy for your business and anticipate the best trend.
I’ll be helping you with some new strategies that are working great right now and this is gonna make an enormous difference to your business.
For everyone else, this blog will help build your foundational SEO knowledge and confidence as you progress forward.
Let’s find out!!
What all benefits you may achieve from this Intent Guide?
If you're a blogger or you are just thinking of possessing a website for your business or any business-related things this post is for you!
With this guide, you'll learn to seek out your niche, to make your keyword research, and implement them.
In this blog, you'll learn the best practice to enhance your SEO, the way to include your keywords, and therefore the best SEO plugins for you to enhance the content on your website.
But SEO isn't almost great content, it's also about great user experience. For that, your website should be fast, and more importantly, it should be responsive. Also, your website design should be clean, structured, and straightforward to navigate.
How does the search engine work?
The foremost aim of this search engine is to satisfy the user. They exist to discover, understand, and organize the internet's content to offer the foremost credible & relevant results to the query. Simple as that!!
SEO Tips in 2020 to make High-Quality Content
Following are some tips and tricks I will be sharing with you in detail:
1) Choose SEO Keywords Wisely
Start by identifying what keywords are relevant to your topic - do keyword research use simple or advanced keyword planning tools, e.g. SpySERP, Keyword Explorer. Why? Because it can assist you to find ideas for your next blog post, learn more about the requirements of your audience, and keep up to date with the lingo of the ever-changing search landscape.
When you start writing, use the keywords in title, headings, meta description, ALT tags, snippet, and within the main body of the blog or content.
Now in your mind a question must be arising like, why are SEO keywords are so important?
Let me tell you, so your goal in ranking on search engines is to drive organic traffic to your site from the SERPs, and therefore the keywords you select to focus on will determine what kind of traffic you get.
What Your Audience Is Searching for?
To create content that ranks well organically and drives visitors to your site, you would like to know the requirements of these visitors, the language they use, the sort of content they seek, and rough sketches about everything they desire from your page.
2) Use of Headings and Subheadings:
Using headings and subheadings is useful for SEO. It skims your content making it more readable for the readers.
People are more likely to share things that are easy to read. Having headers and subheading provides more opportunities for keyword saturation in your content.
Another reason why you ought to include headers and subheaders is that the search engine robots recognize the headlines and choose which parts of your content are the foremost important ones.
3) Optimize the Article Length
Back in the days, it had been believed that the more words you publish, the more traffic you'll get. But now, the case is different. Now it all comes down to what content provides the simplest possible answers and has valuable information.
Though it's not enough to write a 2000-word article, it's also not about overflowing your content. Check your Google Analytics report and see which of your posts have the foremost engagement.
See which ones are read for the longest time and which generate the very best conversation, queries, or comments. Then, apply a number of their factors to other articles and posts to ascertain if they generate equivalent traction.
4) Add Links to the Previous Content
One way to induce the search engine ranking higher is by having more number of backlinks to your post.
Good content tends to get a big amount of external and internal links. If you would like to get more traffic, then don't forget to add links of the older content to the newer posts. This can help the search engine and users to seek out your best articles.
Also, external links to highly reputable websites increase the credibility of your website. the higher the links, the upper your pages will rank on SERPs. Plus, using credible sources in your content will help you develop your reader’s sense of trust while cementing your credibility.
NAP: A note for local businesses Rankings
If you have a business that makes in-person contact with your clients, be sure to include your business name, address, and phone number (NAP) prominently, accurately, and consistently throughout your site’s content.
Eg: Scroll down to the bottom of page on footer you will find the NAP details like Name, Address and Phone number. This information is usually displayed within the footer or header of an area business website, additionally as on any "contact us" pages.
If you're a multi-location business, it’s best to create unique, optimized pages for every location. You’ll also want to mark up this information using a local business schema.
SEO LINK BUILDING & ESTABLISHING AUTHORITY
Google has confirmed that links and quality content are two of the three most vital ranking factors for SEO. Trustworthy sites tend to link to other trustworthy sites, and spammy sites tend to link to other spammy sites.
To outrank the sites with qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content.
BLOGGING: Publishing Valuable Blogs
Did you know that 91% of web content does not get traffic from Google? Creative marketing tactics, like blogging will boost brand awareness and prove your expertise in an industry.
Not writing a post properly for SEO could mean like missing out all the great SEO traffic it could get.
Blogs have the unique ability to contribute fresh material on a uniform basis, generate conversations across the digital world, and earn listings and links from other blogs.Thus, it's a good way to attract traffic.
Since your target is to come on top of local searches, you can customize these blog topics to include your targeted location.
You might be thinking, “That sounds great, Brian! But, how do I get started?”
Following are some of the easiest tactics you can combine for the better outcome of blog:
1) Be clear and precise
Basically it means you don't need to use obscure long english terms to impress your reader, because maybe every time your reader won't be that good in knowing the meaning of each word, so it's fine if you are using simple english words, be clear and precise with it.
Now let's accept one thing, you can attract your audience by seeking attention by emphasising on expressing your point rather than the language.
You can use some tool to check your grammar meanwhile, this will increase your level of confidence, and emphasize your writing skills.
2) Practice blogging, make this a habit!
In this ever changing world nothing is stable,to remain in the top you definitely need to emphasize every day, by practising, implementing & making your goal as a habit.
One of the obvious reasons why people don’t write blogs is lack of time. But contributing everyday would make your work even more easier. Making this a habit won’t disturb your contribution to all the tasks to be performed.
Writing some some every day for your blog will result in posting one per week or month.Eventually this will result in sticking to your position or ranking even higher someday.
Lets just talk about myself, so while I often spend 4-5 hours writing my blog posts, the fifteen minutes I spend optimizing each post is the most important. So you need to optimize your content meanwhile.
3) Choose your blog topic, SEO keyword and subheadings wisely
Even with a great, SEO-friendly post body, a bad title could hurt you in SEO ranking factor.
Keep in mind that your topic should express what your blog/content is all about, with some deep emphasising words that will be understandable and enticing to humans.
Draft a clear understandable title that both shows the reader what they're about to read and integrates the keywords you identified in the first step.
Accordingly focus on the overall content you provide. Use keywords that address the concerns which are widely searched.
4) How long your blog should be??
People usually ask, “What do you think? What can be the perfect length for a blog post? How long should my blog posts be?”
Well… it depends. I’ve experimented with a heap of various lengths, from 100 word mini-posts to 2,000+ word encyclopedia entries. Each has different advantages counting on what you would like to get or include out of your blog.
If the muse moves you, don’t be afraid to put in writing posts that are 2,000 words or more. At the same time, don’t feel bad if you want to write a post that’s just 200 words long.
Keep in mind what that post length will likely bring back to your blog, and vary your lengths so you will be able to best serve your readers. But most of all, remember to have fun!
5) Optimize pictures for the fastest possible page speed
Google uploads pages with faster possible page speed and places lag lower on its rankings. So, you should keep in mind that your page loads as quickly as possible.
One of the leading factors of page lag is large photos.
Once you pick a photo, use a free compression software, like Squoosh.app to protect its quality and help to make it smaller.
Any removal of excess photo data will speed up loading times so readers won't have to wait or get frustrated, or move on to different pages.
If you suspect that your SEO issues are related to low page speeds, Google offers a free tool that can score your page and give you suggestions for speed & quality improvement.
GOOGLE LOCAL PACK
Publicity and active online presence is everything to any business. Therefore, in day today lives it’s vital for any business to get to grips with the Google Local pack.
I guess now a question lingering in your mind like,
“What is google local pack?”
Also called as Google 3 pack, local 3 pack and Google snack pack.
So let me tell you, if you had done some online search for goods or services in your area, and a listing of three local businesses in that niche appeared at the top of the searches.This is the google local pack.
You don't need any website to rank in it,but some features like Company name; Reviews; Description; Business information (business address, website, phone number); Directions and location.
Studies have shown that listings in Google localPack attract the highest no. of clicks, about 34%-53%.
How Social Media Helps SEO?
Whether social media activity, including likes, replies, comments, and shares directly help with ranking isn’t clear or specific. So let's assume a healthy presence with ongoing engagement from a relevant audience helps SEO.
Social media is vital to your marketing efforts beyond just SEO, having a well-thought-out social media strategy and activities help enormously by building reputation, brand awareness, and your audience which lead to digital marketing.
It is a great platform to maintain contact with your existing audience, expanding your reach, and distributing the content you create.
Get active on Google my business
Google My Business offers companies a fantastic & mind blowing opportunity to appear in Google search results.
What is a Google My Business Page?
Google My Business provides you with the power to list your business location on Google Maps and native search results.
You can display important information about your business, including the opening/closing times, contact telephone number or a link to your website.
If your business is a web business and you don’t have a physical shop then you must consider having a Google My Business page.
Think about this within the context of your business, whatever product or service you'll be selling.
How can local searches benefit your business?
As Google makes regular changes to its algorithms, if you would like to induce or found in local search you should possess a Google My Business listing and optimising it on a regular basis is very important.
How to Optimise Your Google My Business Page?
i. Get Your Description Right
ii. Add Posts to your Google My Business
iii. Add Up to 10 Photos or Videos to GMB posts
iv. Add Images on a Regular Basis
v. Collect Reviews
vi. Provide feedback
CONCLUSION: Top trending tips and tricks for seo - 2020
Ranking on top needs patience and persistance, along with that you need skillset to use everyday updating seo algorithm.
As you start ranking higher you will start receiving inbound inquiry calls for your product and services.
Technically these process seems easy but for providing your audience with high-quality, engaging content you need a team of dedicated experts for executing every tasks.
Essential skillset or member required are Seo Expert, content writer, graphic designer and a deliver a seo related content to rank you higher or you can hire an agency to reduce the amount of costing.
If you have any queries or want me to help you with SEO feel free to connect over Zoom or normal call :)