How to use an effective color scheme in web designing?
Are you finding an effective coloring scheme for website designing? You should know that
an attractive business website applies a specific combination of color to grasp the
attention of traffic interest and boost conversion rates accordingly. Hence by applying
color psychology on web designing the owners can increase their business sales
Things to be considered
We are here to help you choose the right color scheme
strategy for your website designing. In this blog we will emphasize on color psychology
used in web designing which describes its importance, how it helps in marketing and
branding of products and services and how it helps in bringing convertible traffic on
the website under the following headings:
- Major Color Types And Their Indications.
- Why To Emphasize On Color In Web Designing?
- Website Colors versus Human emotions and feelings.
- Audience Color Choices Matter.
- Effective Website Designing using color palettes.
Let Us Learn More
1. Major Color types and their Indications.
Being colorful as a rainbow seems so beautiful and amazing. The fact that every single
color has its own way of getting depicted need not ignored. VIBGYOR is an acronym to
indicate 7 colors that are reflected as given below along with some important colors
like Black, Brown, White Pink and Grey that are used in website designing:
- Violet indicates imagination, compassion and sensitivity.
- Indigo indicates mysterious, integrity, traditional and idealistic aspects.
- Blue indicates promise, trust, transparency and communication.
- Green indicates harmony, refreshment, rest, environment and peace.
- Yellow indicates optimism, confidence, friendliness, happiness and self esteem.
- Orange indicates comfort, security, adventure, independence, creativity and fun.
- Red indicates excitement, energy and sensuality.
Black indicates sophistication, glamour and efficiency. Brown color indicates
reliability, stability, honesty, comfort and neutral. White is used to indicate wisdom,
transparency and peace. Pink color indicates love, playfulness and admiration. Grey
indicates neutrality, conservative, formal, elegant, cool and quiet aspects.
2. Why to emphasize on colors in web designing?
A well designed website is a way to convey business policy, products and services
information in an effective layout by using attractive and convincing color schemes.
Traffic is the most important aspect to ensure profitable sales. Therefore influence
your customer and use unique color codes to grab the attention of the user.
Since colors show significant effect on human response for a particular event it is used
to connect with your potential customers. A perfect combination of color scheme should
be followed to highlight the various content and important sections present on your
They can also connect with various pharmaceutical companies for better medicine
availability and develop bonds with patients and pharmacists.
Use a correct and reliable color scheme that expresses your website visions or goals.
According to Color psychology the presence of colors stimulates activation of
hypothalamus to produce certain human signals that drive some specific kinds of urge. It
can be a strong urge to buy, food cravings and increased appetite, need to ensure
freshness in life and lackness of equipment etc.
Hence, colors used in websites have a strong association with human psychology which
should never be ignored.
3. Website Colors Versus Human emotions and feelings.
Focussing on the real fact that why most web designers ensure careful usage of color is
that people actually make decisions based on the website color combination.The colors
used in the website creates a strong impact on the customers responsiveness. Therefore a
Cheerful website look provides a professional and convincing appeal to generate a
The pharmacist can save most of their time and reduce the working load by directly
connecting with Doctors.For medicine delivery service there must be a feature of
delivery tracking system. A company owner can keep a record of the demand and production
limits and ensure a continuous stock of medicine information.
Websites related to food, entertainment, sports, fire protection, children products,
emergency services and healthcare readily use the Red color to create urgency, stimulate
motivation,draw attention, caution and encourage the audience. Yellow color on the
website is used to create awareness, precautions, calms the mood. Always keep in mind
overuse is not recommended.
Green dominated websites can be related to tourism, nature, agriculture, medicine and
sciences to promote growth and development. Industries like High Tech, Banks,
government, airlines, and legal authorities usually prefer Blue color to Inspire trust
and suggest precision to stimulate productivity.
Black is used for comforting people with luxurious aspects and radiate authority. Grey
is used in industrial websites to create a sense of composure and curiosity. Hence your
website should reflect human emotions to connect with your customers as their friends
and well wishers. you will target their interests and gain trust.
4. Audience color choices matter
I must say you will be on top if you take care of your customers color likability for
better mutual understanding.The acceptance and rejection of the website depends on the
type of color choices used in website presentation. Before application of specific
coloring styles always know who your is and what are their color preferences and then
begin respective web design.
You must know your target audience with their gender, age, profession and obviously the
nature of your products and services. Whether to proceed or to click on the Back Button
of the tab depends on the color impression made on your customer's mind. A simple,
effective and right exploration in the world of influential color based marketing is
responsible for brand recognition.
Usually bright and colorful items in shades of red yellow, light blue, light green and
pink pink attract children of 4-6 years. Often pink is for girls and blue is for boys
according to traditional notions. As we grow our color choices change, so let people
engage with color customization for web designing if possible to please them by
prioritizing their respective choices.
For companies their products and services are according to their brand. Females usually
prefer yellow, blue and even purple on different occasions. Males find Black, NavyBlue
and white as their preferences. Let people engage with color customization choices if
possible to please them by prioritizing their respective choices.
5. Effective Website Designing using color palettes.
Your precise web designing with attractive color effects can influence your audiences,
increase traffic, connect with customers, increase conversion rates and ultimately help
boost your Business. Different sections of your website should be designed with catchy
bright visible headings.
A perfect effective background to contrast your content will ensure visibility.You can
use monochromatic and polychromatic effects with right color combinations in your
website so that title bar, menu bar, beautiful and bright Call to action, all can
participate in successful conversion. Hence experiment with different color combinations
to design an effective website.
Make your online visitors focus on the website to each and every important section you
want to show them. It's like guiding them to things you want to lead. Consequently
making your customers aware about your content and business insights in a single shot so
that they can easily contact you without any delay.
There are many color palettes, maybe countless. Web Designing is itself an art to
glorify the business potential to achieve its topmost goal by presenting the contents in
a modernized and updated way each time a feature is added. Therefore, color effects have
a major role to play in website designing to convince your customer to make a favourable
deal with you.
That's all we have discussed so far. I hope you have understood the color psychology and
its effects so that you can utilize your skills in website designing, to be executed in
the most effective and profitable manner. Always remember that for any website to be
successful marketing, branding, promotion must trigger emotions, feelings and urges of
the target audience.
Thank You so much for your kind consideration. If you have any doubts and query
kindly contact us on the provided email address and phone number. We would love to
help you choose the right strategy to promote your business website and support you
throughout the process. We are eagerly waiting for you.