How to outstand in Interior Designing Business in India?
Are you planning to initiate your career as an interior designer in India? We will help
you know the exact strategy to let your interior designing skills appear in the top 10
list of interior designers in India.
Let's have a look on important things you should follow to outstand in the interior
1.Interior Designing Website
With everything growing online why not not your beautiful interior designing website
come into existence. Yes I want you to create a website for ensuring online presence. It
would be easier for people to identify you over the web.
You should give a considerable amount of time to maintain your interior designing
website. With an attractive compelling homepage display all your past, present and
future designing projects. An updated website with fresh themes and designs with
authentic styles attract clients.
Nowadays people tend to first search for the company and designer's information. A
proper well maintained website will generate confidence in the client. They can look
after everything to verify you and can contact you instantly.
2. Updated service Portfolio
Once potential customers are identified you should have a descriptive record of your
services and products.The Second most important aspect of increasing confidence level
among clients is to present them with a proper design portfolio of your interior
designing skills and knowledge.
Be it your work, projects, overall budget for a service, number of contractors you
worked with, texture of material used, previous customer contacts, photographs of your
projects, process of your working, number of team members and their contact details etc
have to be maintained in it.
Your real life practical skill sessions regarding interior designing and your journey is
required to be accommodated in your business portfolio. This is a process of making the
client more comfortable with you to initiate further proceedings.
3. Awesome Service Catalogue
Service catalogue is a way to offer your services to the clients so that design
templates and luxurious commodities can be looked and purchased. Your interior designing
service catalog will introduce the clients with your services directly and they will
connect with you.
The space, line, forms, light, colour, texture and pattern are the 7 elements of
interior design which are required to be balanced and maintained to visualize the
augment functionality and create a pleasing environment of interiors or exteriors of a
building or home.
The site survey, layout design, design drawing, model creation, plan reading and
analysis, material purchase and project management are the responsibilities of an
interior designer and the service catalogue must contain the instance of above services.
4. Testimonials and Reviews
Testimonials generate trust while reviews help people in making decisions and better
Both of these are responsible for attracting new clients, increasing conversion rates
and generating revenues.
Testimonials are the best form of sharing experiences with the audiences. It must be
honest and willingly given by the clients. They are the positive responses and
experiences explaining the excellent coordination and cooperation of your behaviour and
Reviews of individuals are the honest and truthful experience of people. They are in the
form of rating, comments, suggestions, stars acquired, and positive negative aspects of
your interior designing skills. It helps to improve the quality of service. It acts as a
social proof of credibility.
5. Customization and styling
In this 21st century, a large youth is equipped with modern ideas who are choosy about
their wishes. They are more excited about styling their things be it their room or
office. This demands the customization opportunities in interior designing according to
With the technical advancement of IOTs, transforming lifestyle and luxurious furniture
there is huge demand of interior designers. Interior designers must introduce different
styling options and work in accordance with the client's wishes.
The customization must be easily accessible and changed accordingly in different
situations. This will create a pleasing, innovative, and transformable environment in
the place. Apart from this the personalized system will allow people to have better
luxurious and a comfortable life.
6. Short videos and photographs
Social proof is something you have to give at every step of your interior designing
career. Don't worry it is a part of promotion where you get the maximum opportunities to
showcase your designing and decorating skills.
You can verify your own work by
adding maximum photographs of your big and small projects. Create short and ideal
informative videos to share your interior designing journey on your website for each
project. This will help you to analyze your intellect and standard.
Displaying your work not only generates a record but it also increases confidence in
you. This may help you to come up in front of contractors, clients or Builders who can
strike a deal with you in future.
7. Follow SEO Techniques.
Now let's discuss the details of SEO techniques which would help you grow up online.
Always keep in mind whenever you create any content be it in the form of text, graphics,
videos, poster you should optimize it for SEO.
Get localized on Google Maps.
Ensure your online presence by updating your interior designing content and ideas. Use
the Keyword search tool to find appropriate keywords so that whenever that keyword is
used on the search engine your content comes to the top.
Use compelling title and meta descriptions to increase click rates. Use hashtags and
relevant links to recommend designing ideas related to your field and many more
techniques to get listed on the top. Hence increasing visibility.
8. Marketing and Promotion
Don't forget you are an interior designer who has an artistic talent to express and
explore the world of visualisation and bring it to the real world. Social media
marketing and promotional events and sponsored ads help in generating a good target
Social media marketing through Pinterest, Facebook, Instagram is an
obvious way to reach out the target audience. You don't need to create your account
everywhere, just ensure it has to be well maintained.Content marketing by blogging/blog
posts and stories is another form of marketing.
Promotion by educating people about the safety norms of house architecture, beautiful
and comfortable peaceful environment can attract a large section of clients. Have your
Business Cards to be distributed and establish a strong network in interior designing.
9. Contact Details
It is important to add your contact information on your interior designing website. Your
email address, phone number, social media handles links, and official address must be
mentioned at your website.
Interested individuals be it a company, builders,
contractors, architectures and clients can contact you through the contact information
provided on your website. Always communicate in a professional manner to ensure the
standards of etiquettes.
10. Strong Call to action
Write a compelling simple catchy line on your website homepage to attract new customers
and bring back the old clients. You have to take a strong action to call upon the
consumers. You should be polite and grateful to welcome your clients and collaborators
with full enthusiasm.
A strong Call to Action boosts the conversion rates which helps in increasing a
huge client base.
It should be a single statement with the most compelling reason to work with you and
choose your designing skills for their house establishment.
Thank you so much for your consideration. If you have any doubts and need
consultation regarding interior designing Setup and SEO Techniques , Kindly connect
with us on the provided email address or phone number. We are happy to help you at
any situation and guide you throughout the process. We help you, We support you, We
are with you.