Navigating SEO rankings across multiple cities in the context of tours and travel requires a strategic approach. To succeed, focus on localized content, use relevant keywords for each city, and ensure your website's technical aspects are in top shape.
Here are some insights and advice to help you effectively optimize your website for multi-city rankings while focusing on tours and travel:

Keyword Research and Localization:

Identify keywords related to tours and travel that are relevant to each city you're targeting. Use tools like Google's Keyword Planner to find location-specific search terms for tours and travel.
Tailor your content to include these keywords naturally while providing valuable information about each city's tours and travel experiences, attractions, events, and local tips.

Structured Data and Schema Markup:

Implement structured data and schema markup on your website to help search engines understand your content's context, especially for tours and travel, making it more likely to appear in location-based searches.

Localized Landing Pages:

Create dedicated landing pages for each city you're targeting, focusing on tours and travel experiences. Include unique and valuable information about local tours, travel businesses, landmarks, and attractions.
Incorporate the city's name along with tours and travel-related keywords in the URL, meta title, meta description, and throughout the content.

Technical SEO:

Ensure your website loads quickly and is mobile-responsive, which is crucial for tours and travel-related searches. Mobile-friendliness is a ranking factor for search engines.
Optimize images, use browser caching, and minimise server response time to enhance website performance for tours and travel-related queries.

Local Business Listings:

 Claim and optimize your business listings on Google My Business, Bing Places, and other relevant local directories for tours and travel.Maintain consistent and accurate tours and travel-related business information, such as name, address, and phone number (NAP), across all platforms.

Back-links and Local Outreach:

Build high-quality back-links from local sources, such as city-specific blogs, news websites, and local chambers of commerce, with a focus on tours and travel.
Engage in local outreach to collaborate with tours and travel influencers, bloggers, or community organization to promote your website.

User-Generated Content:

Encourage users to leave reviews, comments, and share their tours and travel experiences related to your business in different cities. This can boost engagement and improve your local search visibility.

Monitor and Analyze:

Regularly track your website's performance using tools like Google Analytics and Search Console, with a specific focus on tours and travel-related metrics.            Monitor keyword rankings and traffic for each targeted city, especially for tours and travel, to assess the effectiveness of your strategy.

Stay Up-to-Date:

Keep up with the latest SEO trends and algorithm updates, especially those related to tours and travel, as search engine optimization is an evolving field.

Avoid Duplicate Content:

While creating localized content, ensure that you're not duplicating content across multiple city pages, particularly for tours and travel. Each page should offer unique value.

Conclusion

By integrating the keyword "tours and travel" throughout the content and strategies, you can effectively enhance your website's visibility and rankings in multi-city searches focused on tours and travel experiences.